Putting the right Systems, Processes and Metrics in place


We know that for any marketing campaign to succeed, acquiring and correctly using good prospect data can be half the battle. An out of date, badly maintained or incorrectly worked database will mean that you’re highly unlikely to be contacting the right prospects. And without intelligent management and measurement, no organisation can be sure that their telemarketing team is performing to its full potential.

A successful B2B telemarketing team will have clearly defined systems in place to ensure that data is up to date, on profile, and that the right people are being approached at the right time. Their supporting materials and marketing collateral will be on-brand and on-message, and progression through the sales cycle from initial data sourcing and qualification through to sale and beyond will be seamless and consistent. The management will have put in place effective metrics to measure the performance of the team, with well-structured review processes, will know how to play to their strengths and address any weaknesses.

We can audit your current B2B telemarketing setup and help you action any areas that need attention; we can help you set up a brand new internal telemarketing function from scratch; or we can advise you on how best to go about outsourcing delivery to a telemarketing agency or freelancers.

Our on-site workshops cover areas including:

Acquisition and maintenance of useful data
Implementing and correctly using CRM systems
Integrating telemarketing with other sales and marketing activities
Metrics to measure your team’s performance
Developing the right support materials and collateral

Please contact us for more details.